source: http://www.fashinvest.com/referly-to-receive-1-million-for-bringing-commerce-to-everyone/
In the last blog, I described NFC technology as a great tool for marketing, but this technology requires a lot of resources and will only work on a grand scale. Hence, it can only be implemented by oversized tech giants like Apple or Google. However, with the onslaught of social media causing people to communicate much more efficiently than ever before, a new marketing strategy known as affiliate marketing has emerged onto the internet. With Twitter followers in the thousands and Facebook friends in the hundreds, online networks are able to provide one person with the ability to broadcast information to a massive group of people within a few seconds. As a result, via affiliate marketing users that enjoy a product can easily promote it to hundreds or thousands of people simply by clicking no more than four icons. Due to the fact that this marketing strategy simply takes advantage of ordinary social media websites, small enterprises can use affiliate marketing to promote their products or services without spending large volumes cash in developing marketing strategies or new technology. For example, Refer.ly, a multimillion dollar startup, completely bases their revenue model on affiliate marketing. However, the biggest disadvantage of this marketing strategy can easily be turned into spam resulting in gruesome lawsuits.
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