Kevin Zhao recently wrote a post regarding Kiip, which is one of my favourite tech startups, (mainly because it is run by a Sauder Alumni, Brian Wong). The post provides a very detailed list of Kiip’s accomplishments including its ability to attract multimillion dollar investment funding and its list of distinguished customers (ex. P&G and American Apparel). Despite these amazing successes and my absolute adoration for this company, I believe that there are several issues that Kiip still must struggle with. For example, Kiip provides rewards to users based on their ability to reach certain achievements in certain apps. As a result, if the company makes the threshold to obtain a reward too high, people will eventually lose interest in obtaining that reward. Hence, Kiip enabled apps will begin to lose users. Although the Kiip platform is available on roughly 400 apps, the company fails to convince the developers of major apps, such as Angry Birds or Temple Run to integrate Kiip onto their games. As a result, the company’s service still lacks massive exposure. Furthermore, the software industry is an extremely new and innovative area. As a result, companies often develop ideas for products at the same time as each other. Therefore, I predict Kiip will have a lot of potential rivals that will have very similar services, which the firm must work hard to overcome.
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