In a blog written by another comm 101 student a few interesting points were explained. Farmers in Brazil have started producing their own high quality coffee rather than just selling coffee beans. This is due to the price elasticity of coffee beans. They found that the price of high quality coffee was more price inelastic. […]
The fast food market is becoming increasingly competitive. Due to the similarities of most brands, marketing becomes even more important. Most businesses in the market offer cheap and simple food that can be purchased quickly. How do you differentiate yourself from your competitors? The answer is effective marketing. http://www.huffingtonpost.com/2013/01/11/taco-bell-1-cravings-value-menu_n_2459017.html In this particular industry, there are […]
Japanese company Toshiba mislead investors through accounting fraud. They inflated earnings by at least $1.2 Billion US Dollars. Requests were made by senior managers to alter financial documents released to the public (Toshiba Executives Resign Over $1.2 Billion Accounting Scandal). http://fortune.com/2015/09/08/toshiba-accounting-scandal/ The managers responsible for the financial fraud have since been forced to […]