Taco Bell’s New Marketing Strategy
by OskarWallin
The fast food market is becoming increasingly competitive. Due to the similarities of most brands, marketing becomes even more important. Most businesses in the market offer cheap and simple food that can be purchased quickly. How do you differentiate yourself from your competitors? The answer is effective marketing.
http://www.huffingtonpost.com/2013/01/11/taco-bell-1-cravings-value-menu_n_2459017.html
In this particular industry, there are a few things that can be done to stand out. Offering healthy alternatives proved to be very succesful for subway. Offering delivery and 24/7 service has proved effective for McDonalds and Burger king in man locations. A few years ago, Taco Bell was seen as a low quality brand. They have since transformed that perception through a number of marketing moves.
They have improved the quality of their ingredients and advertised this at their restaurant locations (Lutz Ashley). They have added more healthy options to their menu. In addition to that, they have expanded into the breakfast market. Diversification and improvement of the menu has attracted many new costumers. Also, Taco Bell has embraced the simplicity of many of their products and identified that there is a strong demand. Unlike many other fast food brands they have heavily advertised their take away system. Taco Bell uses social media to advertise products and many costumers are encouraged to post pictures of their Taco Bell meals (Taco Bell:Marketing Genius and Taco Extraordinaire). This and word of mouth advertising have become the most important components of Taco Bell’s very successful advertising campaign.
Bibliography:
Lutz, Ashley. “Taco Bell Made 2 Changes That Transformed The Brand.”Business Insider. Business Insider, Inc, 28 Mar. 2014. Web. 04 Oct. 2015. <http://www.businessinsider.com/taco-bell-marketing-strategy-2014-3>.
“Taco Bell: Marketing Genius and Taco Extraordinaire.” Promotional Products Blog. N.p., 25 Oct. 2012. Web. 04 Oct. 2015. <http://www.qualitylogoproducts.com/blog/marketing-taco-bell/>.