Royal Bank of Scotland have decided to scrap sales bonuses for staff selling mortgages, credit cards and loans. Instead, they will be giving employees pay increases of around 5%. Normally, I would be against a change like this due to the decrease in incentive for employees. In this case it protects costumers from being offered […]
Ben Horowitz makes some interesting points in his blog post “Cash Flow and Destiny”. In this short post he goes on to address the importance of cash flow. Investors can be a good way for a business to generate funds. However, if you take someones money, you also take their opinion on board. Horowitz explains how was […]
Tek Kitt Ong posted an interesting story on his blog about Abercrombie and Fitch and their marketing strategy. The former CEO of the company, Michael Jeffries said that he only wants attractive people to wear their clothes. The business even decided to only produce sizes 14 and under for men. They are losing a lot of […]
Cole and Parker which is a company that sells high end socks are doing a very interesting promotion. Twenty percent of their profits go to aspiring entrepreneurs in developing countries. Corporate social responsibility like this can be useful for a business despite the high costs it entails. Companies that display corporate social responsibility are often […]
Before launching a new product, every business needs to do market research to get an understanding of how this new product will perform. However, market research is not always useful. A perfect example of this is Targets failed attempt to enter the Canadian market. In order to succeed in any competitive market, you must be […]
Comm 101 Class 20: Social Enterprise class preparation I agree with Dambisa Moyo ‘aid is dead’ because the negative long term effects of developmental aid can be seen throughout Africa. It hinders the local economy and prevents brands from establishing themselves in the market. The possibility of aid also lowers urgency and insensitive to work […]
In a blog written by another comm 101 student a few interesting points were explained. Farmers in Brazil have started producing their own high quality coffee rather than just selling coffee beans. This is due to the price elasticity of coffee beans. They found that the price of high quality coffee was more price inelastic. […]
The fast food market is becoming increasingly competitive. Due to the similarities of most brands, marketing becomes even more important. Most businesses in the market offer cheap and simple food that can be purchased quickly. How do you differentiate yourself from your competitors? The answer is effective marketing. http://www.huffingtonpost.com/2013/01/11/taco-bell-1-cravings-value-menu_n_2459017.html In this particular industry, there are […]
Japanese company Toshiba mislead investors through accounting fraud. They inflated earnings by at least $1.2 Billion US Dollars. Requests were made by senior managers to alter financial documents released to the public (Toshiba Executives Resign Over $1.2 Billion Accounting Scandal). http://fortune.com/2015/09/08/toshiba-accounting-scandal/ The managers responsible for the financial fraud have since been forced to […]
Chicken Supplier Baiada who provide goods for KFC, Subway and McDonalds are suspected of exploiting workers in Australia (Patty, Anna). https://commons.wikimedia.org/wiki/File:McDonald%27s_Golden_Arches.svg https://commons.wikimedia.org/wiki/File:McDonald%27s_Golden_Arches.svg http://www.payoom.com/updates/kfc-cost-per-sale-campaign-now-live-payoom/ A group called ‘Fair Work Ombudsman’ have been investigating Baiada’s activity for the last couple of years. FWO is a non profit organization that works to improve labour conditions (About Us). Their […]