Monthly Archives: October 2013

Back in the days, marketers used one huge banner ad or send emails that consist of same content. Such marketing technique is no doubt costly and is unsure whether they are reaching to the correct consumers or not.  With new … Continue reading →

Group buying is an inherently collective and social experience. A major issue about the group buying model is customer retention. A long term relationship is hardly established between these small business and Groupon due to lack of brand loyalty as … Continue reading →