Social media platforms are widely used across the world for numerous purposes. Facebook now provides the option of paying $7 which allows a given post to appear more high in your friends’ newsfeed. This new revenue model from Facebook can no doubt assist new small companies to increase the brand recognition. They can simply pay at a low price and can easily help promote their company. Other than, increasing a company’s recognition, it can also be used for promoting other events such as a chariy event which requires more public recognition. Facebook users can help their friend by paying the $7 to promote this post to all their friends.
Facebook announces that this new feature will not be available for an individual with more than 5000 friends or followers with more as technical issues will come into play for promoting a post on that many users’ newsfeed.
Is it actually worth to pay the $7 to promote a post or help your friend to promote a post? How much more increase of awareness is there through paying the $7? Normally when we post something on our own wall or share something, I am guessing it would not appear on everyone’s newsfeed. If it does, then why do Facebook users need to pay the $7 to help promote certain events.