Caveat Emptor
Sep 29th, 2010 by palimarrao
Upto 6000 ads per day!! I found it hard to believe the blitzkrieg of marketing gimmics that we the common people are exposed to each day. Our TV viewing times are recorded, our lifestyles are monitored and day in and day out, people plot to try get us to buy their product. While this is legally right, questions rise in my mind relating to what extent can the marketeers go to make us buy their product. Junk food like pop and fast food are advertised cleverly at dinner time, when working people tired from the day’s work may be tempted to go buy their product. True, there is an old latin saying “Caveat Emptor” which is translated as “let the buyer beware”. But, I do wonder if we stand a chance to defend our values and take care of ourselves in this day and age of blitzkrieg marketing.In my opinion, the government has a responsibility towards its citizens to protect them from over exposure of marketing gimmics. Because, we are unable to protect ourselves from extremely subtle advertisements like the label on the water bottle of the person sitting next to us.
The question however remains, where should the line be drawn when all companies are trying to position their product and gain the most market share. But till this question is answered, once again, Caveat Emptor!!