Change is cool!

Apple’s success is a result of understanding that technology is not static; it’s constantly growing and changing to meet the needs of buyers.  Maskai Tajima mentions in his blog that “Apple’s recent marketing and product development spirals around the dilemma concerning, changing preferences of consumers today.”   I believe apple has dealt extremely well with changes in consumer’s needs. The company’s ability to analyze consumer trends and act accordingly has been proven with their modification in iPod development.  After noticing a decline in iPod sales (most likely due to the iPhone, which now accounts for half of the company’s yearly profits), Apple slashed prices rather than introduce a new iPod this fall.    Lu Fang writes in his blog, “To determine what consumers wants is not a one-time work.  This should be carried throughout the entire life of a certain business.”  Apple creates products according to shifts in the market’s needs.

Furthermore, Apple has recently presented a number of new product features that give the company a technological edge.  For example, Jefferson Graham writes in USA TODAY, “a talking personal assistant named Siri,” found in the iPhone 4S “which combines voice activation and artificial intelligence”  In addition the company has brought forth the iCloud, which “makes all your media available to all your devices and puts Apple in the driver’s seat for the consumer cloud.”