Versus

This is in response to Rachel Reddy’s blog titled, Mike “The Situation” and Abercrombie.”  Rachel states that Mike “The Situation’s” “personality does not take away from their [Abercrombie’s] “image” they claim to uphold.”  I believe Mike “The Situation’s” image is not representative of Abercrombie and Fitch considering the fact that  Abercrombie and Fitch has branded itself as a “casual luxury” brand, providing shoppers with “classic, All-American lifestyle”clothing that does not adhere to Mike’s style.  Consequently, the company is justified in not wanting “The Situation” to be associated with it.

Although some brands have products targeted at people, such as Mike “The Situation,” who enjoy wearing tight t-shirts with embedded jewels and having noticeably fake tan skin, this is not Abercrombie’s target market.  Furthermore, Abercrombie and Fitch targets young adults, aged 18-22, whose style consists of trendy, ready-to-wear fashion.  In my opinion, “The Situation” does not fall into this target market.  As such, an individual that receives a considerable amount of press and is seen in million of magazines such as Mike, may confuse people as to what type of brand Abercrombie truly is when he wears its clothing because he does not accurately represent the brand.