Amazon’s successful long-term operation contributes to its reputation nowadays. John Rossman, who has written the amazon way about the 14 leadership principles judge amazon’s manage mode from short term perspective and long-run perspective. Through the reading materials, It is obvious that these principles can benefit to most of companies including amazon itself, and it can take a little risk since founded and be outstanding from market competition is because Amazon obeys the principles to value differentiation as much as they can. Though, amazon’s market capitalization monopoly a large part of market, the managing director insists that there will be more trails even with little risks for amazon to become the biggest company, and they have to strive.

Amazon focus on running long effort on Hachette, because they have to be careful to deal with the publisher, which may implicate additional partner and vendors they have to negotiate with. This kind of relationship with publisher can also guarantee the content producer put their works into customer’s hand directly. The unique way which differentiate amazon with other similar company is that they operate without kind of constraints that hold down so many companies. The tenet of company is believing internal competitions which can both promote the profit in the market and the salary of employees.

Sources:

http://bits.blogs.nytimes.com/2014/09/26/examining-the-amazon-way/?_php=true&_type=blogs&ref=business&_r=0

Image:

http://graphics8.nytimes.com/images/2014/09/26/technology/26bits-amazonqanda-pic2/26bits-amazonqanda-pic2-tmagArticle-v2.jpg

Blackberry nowadays face a stressful competition within the phone market and just announced another quarterly loss. Since the last quarter blackberry company reflected 50 million drop and a series of severe cutbacks and layoff, the chief of blackberry company plan to switch company’s focus from hardware to the software.

It seems like blackberry company’s low ebb will end soon, but blackberry company still encounter the challenge which is time issues. According to the research, only blackberry 10 system can use their updated connection that without blackberry’s data network. While a large number of blackberry 7 system user can not attain to get the new updated, which number is continuing decline in some developing countries. As iPhones, android phones, windows phones manage and increase their security, blackberry will pay attention to this kind of details.

However, the unique square display with touch sensitive physical keyboard is still focused by company to attract consumers. But it can be doubt that whether this feature can continue bring benefit to blackberry, because it seems like the physical keybaord is no more popular. The blackberry company also want to gain their profit by building more steady relationships with customers, which can be thought as a wise strategy that help blackberry get out of trapped.

Sources:

http://www.nytimes.com/2014/09/27/business/once-mighty-blackberry-posts-another-quarterly-loss.html?ref=business

Images:

http://www.blackberryos.com/bbos-images/2013/blackberry-hq-zws.jpg

http://www.concept-phones.com/wp-content/uploads/2014/06/blackberry-windermere-4.jpg

Apple’s big brandname help this company stand out from this competitive phone markets recently. As iPhone 6 and 6 plus have been selling in the market, the apple company announced that they have sold 10 million iPhone for the first week, which even over their record for last year’s iPhone 5. From the announcement provided by apple company,  it is a smart idea that Apple choose to meet the requirement of demand which can be referred as a bigger screen smart phone. Through the given data of Apple, that’s probably one of reasons that why their new products were sold much more than before. According to the analysis, iPhone 6 plus’s demand is stronger than iPhone 6. They have been sold out in most of store, but iPhone 6 still left. Because of the market demand, this is the second time that apple choose to sell 2 phones together, and they operate their market strategies wisely to fit into different situation, which finally create the most value to their own. This year, Apple plans to continue selling the iPhone 5c, and 5S at the same time with 6 and 6 plus, which means the differentiated price can help Apple target on different markets demographically. Its positioning strategy is wise by upgrading the new iPhone, but still sell the old one, which set up the price rank for people who can not afford to buy new phones.

Word cites:

http://www.nytimes.com/2014/09/23/technology/apple-sells-10-million-new-iphones-in-first-weekend.html?ref=business&_r=0

Image:

http://cdn.macrumors.com/article-new/2014/09/iphone_6_iphone_6_plus1.png

Nowadays, people always feel unsafe because they are potentially facing the leak of information at any time. These unsafe elements may come from their banks, companies, even  phone apps. These responsible companies which people commonly use their products or services everyday all have problems with their security system. It is illegal to get business private information without the consent of others to make their own benefit, therefore, this phenomena can be considered as a business ethics issue. As the Internet develops rapidly, people’s private information is no longer be safe if they were put online. The companies that people trust to provide their personal information should take more actions to protect their privacy instead of just ignoring or denying for being hacked. It’s time for companies to give or trust customers’ feedbacks as well as defend themselves from the lose of important data. Last but not least, from business ethic point of view, companies should come out policies and further develop its online defence system to guarantee their customers’ privacy and safety because they are responsible for that. A successful business company should not only consider the shareholders but also all their stakeholders. They should help them gain their profit as well instead of just concerning their own revenue.

Sources:

http://www.scu.edu/r/ethics-center/ethicsblog/business-ethics-news/15517/CYBER-ATTACKS:-Should-Companies-Admit-They’ve-Been-Hacked

Image:

http://www.dogtownmedia.com/wp-content/uploads/2013/07/ios-hack.jpg

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