Marketing Blog 1

Social Media Marketing

After our in class discussion of about the analysis of the marketing environment, one reality about today’s marketing plans is the use of different social sites as part of their activities. Only less than 3 years after the world wide boom of social networking sites like (facebook and twitter) as well as the frequent use of instant messaging (msn, skype etc.),I noticed that almost all companies utilize these new and innovative form of media as part of their marketing strategies. Majority of the advertisments that I encounter usually involves a tag line which says “follow us on facebook and twitter”. Indeed, it is evident that most companies engage and take advantage of  the macroenvironmental factors particularly Social Trends.

This makes me wonder what are the possible reasons why most companies (even those big and established) would utilize this medium of communication to reach their consumers.

With over 100 million users in facebook, it is no doubt that integrating with social sites is one of the best ways of hitting the critical mass of target market. With the wide range of consumers that it connects with, social media has become a platform that is easily accessible to anyone with internet access. This allows firms to increase their brand awareness and facilitate conversations with the customer. Also, social media serves as a relatively inexpensive way for companies to implement marketing campaigns. It is not only a cost effective way of marketing but also an efficient way to reach different people. In addition, the information received by individuals are mostly from trusted people often friends and family that they connect with. As a result, this increases the likelihood of the users to actually be into the promotion or advertisement of a product/service. This is just one idea about the emerging trend of social media marketing; it would just be amazing to think where it would lead not only the world of marketing but other idustries as well.

P.S this blog is a form of soial media, wonder how else it can be used for the purpose of learning.