Month: October 2010

hey guys! i hope mitderms isn’t killing all of us yet! and finally, i can come here and write a blog!

(warning this isn’t going to be long cause yes, i gotta jump right back into my econ textbook!)

recently, i purchased a nestle watter bottle and i finally saw what nestle has written on there bottles now. If you guys didn’t know, Nestle decreased the size of the bottle cap and is using an average of 27% less plastic on each of there bottles.

to me, this shows me exactly the ECONOMIC in what we learned – CDSTEP.

within the macro environment of a business or product itself, they have to look at the economic factors like “growing” social trends. And without a doubt, Nestle is falling into ‘becoming green’. Because merchandisers like to see that they are doing their part in contributing to a more ‘green’ world, they will want to buy Nestle’s watter bottle if they see the information about their decreased size caps.

as you can see one of the ads here, they are now ‘eco friendly’ and ‘green’

However, to my opinion, that’s not the sole purpose.  although it may sound like it

i was thinking to my self: how come they have to take up more than a quarter of the wrapping around the bottle to inform everyone about this decrease? their slogan “together we can make a difference. please recycle”. It makes us feel proud that we’re purchasing an eco friendly water bottle. but doesn’t it come to your mind that its reduces their cost?!?!

yesyes, one bottle wont do much, but imagine how many of these bottles they produce each day, each period, each year!

Conclusion, to me, Nestle is winning both sides. They are earning more revenue from ‘green’ customers and reducing their production cost by lots!! To me, Nestle wouldn’t have changed their packaging of the cap if it weren’t for their own profit benefits. what do you guys think?

yes everyone, remember these?

These were the red mittens that went flying off of shelves and onto each and everyone of our hands?

The red mittens that created a sea of red during each and every event?

The red mittens that quickly went all fuzzy after days of continuous wear?

Well, these red patriotism waving ‘flags’ are back! After a successful launch of these inexpensive product, there comes out a new design  in support of helping Canadian Athletes fulfill their Olympic dreams!

Read all about it here at the official Canadian Olympic Committee:http://www.olympic.ca/en/news/iconic-red-mittens-relaunched/

You may think that i sound like i was trying advertising and  intriguing you into buying these new products, but to me, this is what the olympic committee is trying to do. Because my biggest questions after reading up on this is: would you go buy these mittens?

In fact, it seems to me that the organization has gone a completely different way of promoting these new mittens. No longer do they focus on accumulating every Canadain’s spirit into one symbolic item, but instead, they are targeting the idea of supporting all the Canadian Athletes in their dreams.

There slogan for this relaunch is “Make a proud donation”, but they designed it in a way that still brings out the patriotism in our hearts

Personally, i think when i saw this advertisment, i was actually quite fired up again. I actually felt the pride with our country. My mind had a flashback at all the events that were held during the Games.

Also, i think the Olympic committee is smart in that they are no longer wasting time attempting to get more ‘spirit’ from Canadians and already attacking from the pride each Canadian has. By using this pride, they promote by encouraging us to donate the $10 for future and current athletes inorder for them to continue their dream and for us to feel their dream fulfill.

Although i would need to believe that not as many Canadians would go and purchase one of these, i certainly think that how they are promoting these new mittens will attract many customers. perhaps me!

so, would you buy one? or would you think this is just the committee trying to raise more money themselves?

Within one weeks time, this innovative way of getting passangers to listen to the safety rules of a plan, has drawn the attention of millions and the youtube hit rate of this clip is also shooting up the skies!

Yes, if you guys don’t know what i’m talking about, its the dance by the Cebu Pacific Flight Attendants!

honestly speaking, i dont have much to comment about it except the fact that when i saw this, the first thing i thought of was to post this onto my blog here!

I think Ceba Pacific has created a very attention seeking move to attract more notice to their airline. Who here has heard of ceba pacific before this and how found out about Ceba Pacific after this clip?

they know that with the ever growing ways of uploading and posting videos, that if they do something that is eye-catching (which this certainly is), the message could be spread quickly.

but this clip always makes me wonder…

did having the flight attendant dance to the safely procedures of the plane really help implant all those actions into passengers’ minds, or does it do no difference knowing half of the passengers are just amused by the dance and not actually listening?

SOCIAL INFLUENCES ON CONSUMER BEHAVIOR

Hello there!

hope everyone isn’t too caught up yet studying for midterms and completing assignments already, as a stress reliever, we should all take some time out of the day and come here to read lots of interesting marketing blogs!

Well, i’m here today to talk little about what i found about consumer behavior. In a consumer’s mind, there are always factors that will influence their decision when purchasing a certain item. To me, i think social influences, especially family influences, does a lot to a consumer’s decision.

Here is a unqiue packaging of a type of candy. It is a very popular Asian snack containing Blackcurrant flavoured soft chewing candy- named “FRUTIPS”. I spefically chose this item because i believe the packing draws the attention of both the consumer and the customer (if they are not the same person)

As Tamar said in class, the person buying a product ( the customer) may very well NOT BE the person who is using the product (the consumer). In this case, the customer may be the parents of the consumer, who would be their children. Tamar also mentioned that the USER of the product may greatly influence the BUYER’s decision making. I believe both these points closely relates to this simple jar of Frutips!

Lets quickly highlight the possible family’s ‘buying decision’ on this candy, assuming a child is asking their parents to purchase this product.

• INITIATOR – child
• INFLUENCER – child ( or child’s friends)
• DECIDER – parents
• BUYER – parents
• USER  – child

We can see the ultimate buyer and decider both belongs to the child’s parents because they would be the ones purchasing the item. However, we see the user would be the person consuming the product, which is the child.

I can see this is a well thought out marketing packaging. in which it first draws the attention of the consumer and later, receives the ‘nod’ from the customer.

Ways it makes the USER want it:

• Solely its packing is attention seeking in which the name of the candy is bolded and ‘kid-oriented’ fonts
• the user can’t forget the taste of the candy
• possibly, the snack sets fame and popularity amoung the user’s social group

What will influence the BUYER to buy it:

• the labeling on the package which provides all nutritional facts
• the packaging includes many “healthy” ingredients and says “4x as much juice”
• The most important component is the user being able to influence the buyer!

All in all, i believe that Frutips has done a very good marketing strategy!!

Now, lets see you influence your parents on something bigger, on something more exciting!