yes everyone, remember these?
These were the red mittens that went flying off of shelves and onto each and everyone of our hands?
The red mittens that created a sea of red during each and every event?
The red mittens that quickly went all fuzzy after days of continuous wear?
Well, these red patriotism waving ‘flags’ are back! After a successful launch of these inexpensive product, there comes out a new design in support of helping Canadian Athletes fulfill their Olympic dreams!
Read all about it here at the official Canadian Olympic Committee:http://www.olympic.ca/en/news/iconic-red-mittens-relaunched/
You may think that i sound like i was trying advertising and intriguing you into buying these new products, but to me, this is what the olympic committee is trying to do. Because my biggest questions after reading up on this is: would you go buy these mittens?
In fact, it seems to me that the organization has gone a completely different way of promoting these new mittens. No longer do they focus on accumulating every Canadain’s spirit into one symbolic item, but instead, they are targeting the idea of supporting all the Canadian Athletes in their dreams.
There slogan for this relaunch is “Make a proud donation”, but they designed it in a way that still brings out the patriotism in our hearts
Personally, i think when i saw this advertisment, i was actually quite fired up again. I actually felt the pride with our country. My mind had a flashback at all the events that were held during the Games.
Also, i think the Olympic committee is smart in that they are no longer wasting time attempting to get more ‘spirit’ from Canadians and already attacking from the pride each Canadian has. By using this pride, they promote by encouraging us to donate the $10 for future and current athletes inorder for them to continue their dream and for us to feel their dream fulfill.
Although i would need to believe that not as many Canadians would go and purchase one of these, i certainly think that how they are promoting these new mittens will attract many customers. perhaps me!
so, would you buy one? or would you think this is just the committee trying to raise more money themselves?