Month: November 2010

with our society right now, i think it is hard to see someone not living without a laptop, computer, or cellphone.

Today, everyone is looking for more convenient and faster ways of communication. We rely on our electronic devices a lot. And because of this reason, we are slowly transforming ourselves onto the internet more. Come to think about it, we use the internet and the computer so much that we sometimes forget it’s only been the last couple of years that the internet has gotten so wide used.

Please take a read of this external blog i found about this topic by the Canadian Marketing Association:

http://www.canadianmarketingblog.com/archives/2010/11/the_future_of_ecommerce_has_be_1.html

After reading this, the first thing i thought about was what we learned in 299. We need to start displaying ourselves on the social media network. Our resumes will soon be all emailed, and our profile and skills will be displayed throughout the internet. And if people are beginning to do this, ofcourse businesses will need to start!

inorder to find your customers, businesses need to follow the economic trends and adapt to the best ways of communicating fully to your customers. In this blog, Wise discusses the transformation of e-commerce in retail stores.

In order for your consumers to feel that the online version of your ‘store’ is similar, they need to be able to relate the online and real life versions. Although i do agree with that point, i believe it is also important for the stores to have something ‘different’ between the two.

Once you achieve your customer base through the real life physical store, i believe it is important to provide to your consumers something ‘more’ in the online version. If the uniqueness of the website can draw more attention, they will automatically link your website to the retail store.

By providing similar and more on the websites, it will only help your grow and strengthen your business’ loyalty base. Like on resumes, you need to send the message through you have the basic skills they are looking for, but at the same time, you are proving to them you have MORE to offer.

All in all, to me, i believe once a company has a recognizable brand and product, i believe providing that extra spark in the ‘e-commerce’ version of your business will guarantee a more strong loyaly consumer base.

time to blog some more!

First, this is my friends blog that i will be reblogging about: http://bg413.blogspot.com/2010/11/gaadf.html

To ben, this commercial is completly different than that of pizza hut. However, coming to think about it, i think Pizza Hut is using the exact same makreting tactic as Axe.

I happen to be doing Axe for 296’s group assignments and after watching more commericals and seeing their goals behind them, watching this commercial makes me think of all the Axe commericals.

For Axe, their commercials are based on the fact that if you use their product, you will becomel like the people in the commercials. Fit, popular, and attractive. For Pizza Hut, this commercial is obviously sending the message that “even though you intake greasy and oil and fattening food, you will still be fit and skinny”.

Because people have the idea (which is probably true) that if you eat this, compared to something more healthy, your chances of gaining more weight increases. That’s their impression of pizza. So even though we will eat pizza every so often, it wouldn’t be the choice of food for a daily meal.

So this is Pizza Hut’s Strategy.

eating pizza will not affect your appearance. That least Pizza Hut’s pizza wont.

what do you guys think? did this make you want to eat more pizza? or atleast feel a bit more “safe” eating it?

Wifi on airflights? read about Bonnie’s thought about it here: #mce_temp_url#

First of all, i would like to thank Bonnie for researching these interesting news! honestly,  i’ve always thought some airline would sooner or later introduce this technology on the plane. Right? Come on, think about it, its been in cruise ships already!

Introducing wifi on planes (with or without fee) i believe would fit into airlines trying to create a ‘new’ market for their current product. In new users would be referring to economy class passengers. Because like Bonnie’s referred to already, business class already offers somewhat a wifi service. And if i’m not wrong, this is called market development

However, personally, i dont think i would pay that extra fee and create a hassle for me. If any one of you guys have tried internet connection on cruise ships… they are BRUTAL! it take a good chunk of time to load a single page and not to even mention, the cost (because of the lengthy time it takes to load pages)
maybe its due to the fact that i never really mind the ‘wait’ during a flight. (depends on which airline actually now that i think about it)

i actually would rather enjoy a good couple of movies that are being shown rather than turning on my laptop and waiting for a page to load while staring at a blank screen for minutes and minutes and minutes.

But by all means, if i were to travel on a plane for business purposes and during the flight it is expected of me that i stay connected. then i would say it is reasonable to charge a $5 fee to access the internet.

Now referring to bonnie’s latest blog on how google chrome is offering free wifi for a limited time…#mce_temp_url#

it makes total sense that google and virgin would come out with something this quickly to react to less noticeable airlines’ new innovation. i think google is smart in introducing this during peak demand air travelling period. Many students are flying back to their homes and what better way to get a free ‘sample’ of people trying out the service?

all in all, i believe i would try it out first (just because probably i would want to go on facebook during the time…and write “i’m in mid air” ).. but other than that, i probably would wait until something even better to come out (which probably wont take long until it is introduced).. although we dont know what it would be…

my bad for not updating last week, i totally forgot. Just when i thought i would get a break after writing all those midterms… i stayed up even later finishing assignments and projects!

anyway, back to marketing

as a daily commuter, going to and forth UBC, i enjoy taking those long bus rides reading the metro and 24. And recently, i came across something that both Metro and 24 do. They are very creative and smart with their advertisements.

many of the ads take up a whole page, or atleast half a page. Some others even manage to get their ads BEFORE the cover page of the paper!

But no matter how successful i see those ads being, i noticed the best ones.

Metro sometimes have a ‘travel’ section in their paper. You may think,  “yeah, they probably just talk about different travel packages and offer deals…” but NO! they dont!

take a look at this:

when i first got to that section, i was reading it like i was reading any other news. it attracted me so much and i didn’t even notice they were advertising and marketing something! They talk about different places, their different unique cultures and wonderful attractions.  only towards the end of the page that you see deals.

and then i thought to myself. “wow! did they just managed to get my full attention?” why did i think of this? usually, i skim through or even ignore all the ads in the paper (even those bring full page ones) But this section, totally caught my attention without me even thinking!

their plan succeeded.

i was attracted to all those places and all those attractions. i wanted to go. just when my brain starts thinking of the possibilities of visiting those places, the show me all the deals and cheap offers they have. WOAH. that’s all i can say.

to me, marketing sometimes isn’t using full pages or spending lots of money to make it to the front page. it’s using smart ways, and not to mention, unique and new ways to catching reader’s attention. Metro (or the tourism agencies/airlines) managed to ‘connect’ to the readers without using straight on numbers and bold words. just a plain simple article.