my bad for not updating last week, i totally forgot. Just when i thought i would get a break after writing all those midterms… i stayed up even later finishing assignments and projects!
anyway, back to marketing
as a daily commuter, going to and forth UBC, i enjoy taking those long bus rides reading the metro and 24. And recently, i came across something that both Metro and 24 do. They are very creative and smart with their advertisements.
many of the ads take up a whole page, or atleast half a page. Some others even manage to get their ads BEFORE the cover page of the paper!
But no matter how successful i see those ads being, i noticed the best ones.
Metro sometimes have a ‘travel’ section in their paper. You may think, “yeah, they probably just talk about different travel packages and offer deals…” but NO! they dont!
take a look at this:
when i first got to that section, i was reading it like i was reading any other news. it attracted me so much and i didn’t even notice they were advertising and marketing something! They talk about different places, their different unique cultures and wonderful attractions. only towards the end of the page that you see deals.
and then i thought to myself. “wow! did they just managed to get my full attention?” why did i think of this? usually, i skim through or even ignore all the ads in the paper (even those bring full page ones) But this section, totally caught my attention without me even thinking!
their plan succeeded.
i was attracted to all those places and all those attractions. i wanted to go. just when my brain starts thinking of the possibilities of visiting those places, the show me all the deals and cheap offers they have. WOAH. that’s all i can say.
to me, marketing sometimes isn’t using full pages or spending lots of money to make it to the front page. it’s using smart ways, and not to mention, unique and new ways to catching reader’s attention. Metro (or the tourism agencies/airlines) managed to ‘connect’ to the readers without using straight on numbers and bold words. just a plain simple article.