with our society right now, i think it is hard to see someone not living without a laptop, computer, or cellphone.
Today, everyone is looking for more convenient and faster ways of communication. We rely on our electronic devices a lot. And because of this reason, we are slowly transforming ourselves onto the internet more. Come to think about it, we use the internet and the computer so much that we sometimes forget it’s only been the last couple of years that the internet has gotten so wide used.
Please take a read of this external blog i found about this topic by the Canadian Marketing Association:
http://www.canadianmarketingblog.com/archives/2010/11/the_future_of_ecommerce_has_be_1.html
After reading this, the first thing i thought about was what we learned in 299. We need to start displaying ourselves on the social media network. Our resumes will soon be all emailed, and our profile and skills will be displayed throughout the internet. And if people are beginning to do this, ofcourse businesses will need to start!
inorder to find your customers, businesses need to follow the economic trends and adapt to the best ways of communicating fully to your customers. In this blog, Wise discusses the transformation of e-commerce in retail stores.
In order for your consumers to feel that the online version of your ‘store’ is similar, they need to be able to relate the online and real life versions. Although i do agree with that point, i believe it is also important for the stores to have something ‘different’ between the two.
Once you achieve your customer base through the real life physical store, i believe it is important to provide to your consumers something ‘more’ in the online version. If the uniqueness of the website can draw more attention, they will automatically link your website to the retail store.
By providing similar and more on the websites, it will only help your grow and strengthen your business’ loyalty base. Like on resumes, you need to send the message through you have the basic skills they are looking for, but at the same time, you are proving to them you have MORE to offer.
All in all, to me, i believe once a company has a recognizable brand and product, i believe providing that extra spark in the ‘e-commerce’ version of your business will guarantee a more strong loyaly consumer base.