Almost end of term but i’m still blogging this one up!
this is one of the craziest ad idea i’ve seen.
its simple and normal at first. please look at this!
let me ask you a couple of questions now:
1) where would you expect to see this?
2) why would you see it there?
3) what are you expecting to see from the website?
the situtation of this ad:
1) i saw this at a bus stop. it first attracted me becuase of its unique simple, black &white colour
2/3) at first sight, i thought the website on the ad was a forum on a website for transit riders to put their thoughts on what their ‘seat strategy’ is. Thats why it would be obvious that the ad was a a bus stop.
well, keep your answer of question 3 in mind as i tell you the real website it leads you to:
the link actually leads you to VANCOUVER WHITECAPS’ VENUE SEATS!
WOW! This is what we are learning in class : indirect promotional approach
they used an attractive ad and slogan to get me to link to that website.
i dont have much to say about this. it’s just the moment i got linked to a whitecap’s page when expecting a transit forum site.. i had to refresh twice. retyped the url thrice.. and finally concluded that i was on the right site.
now, this website url will always be in my mind… great job whitecaps marketing department!