I’m always fascinated when I think about how Zara grew into becoming one of the largest fashion retailer companies without the need to implement above the line promotion. Anyone would have agreed that it is incredibly rare to find a Zara poster and or commercial ever. On top of that, you rarely see any logos on their products.  From personal experience, their customer service is mediocre, and there’s rarely any personal selling. Why is this?

Back in Hong Kong, every Zara store I encountered was packed with customers. It makes me wonder, were Zara products virtually advertising itself? Are people doing it simply because they know it is the only way to keep them updated on new or upcoming products? Could the affordable price be also the reason for this as well?

I for one am a rather frequent customer of Zara, not because of price, or because of its “fast fashion” ideology but because they don’t actually place a logo on their products. This makes it seem that Zara doesn’t really associate their products with a particular life-style (ie like a Nike check-mark). Instead, Zara allows their customers to create their own lifestyle through their products; the lifestyle of uniqueness.  Zara allows you to compile a number of cloths, and stylize it in your own particular liking. It is as if you are not associated with anything but yourself when you buy Zara products. I wonder if I am the only one who thinks this way but that is the exact reason why I remain loyal to Zara.

Recently, a game known as War Z has been released through steam, an online platform that delivers a variety of games straight to anyone’s computer. Though War Z has been a huge hit within the global gaming community, many consumers were outraged due false advertising implemented by Hammer point Interactive, the developers of War Z. Many features that the game promised such as a simple friends list seemed to be missing and certain game modes were still underdevelopment.

It was extremely sad to see a company take advantage of false advertising to simply gain profits. It is plain unethical and would bring forth consequences. In my personal opinion, I can guarantee that War Z would be regretting this very decision in making false claims. Why? Well, because their previous inconsiderate actions has caused them to lose one of their retailers, Steam. With their incomplete product being stripped off of Steam, Hammer point Interactive would lose a lot of potential sales. In addition to that, their supply chain has been weakened. One would have to wonder whether or not hammerpoint’s other retailers would do the same thing that Steam did. If this were to be true, then Hammerpoint’s distribution process would crumble.

In order for Hammerpoint to redeem itself after such an incident, It is recommended that they should seriously improve in their PR and address the public with an apology. They will need to ensure the features that promised were being implemented into the game. Finally, it is best for Hammerpoint to include compensation to their consumers for the mistakes they have made to reduce buyer’s remorse.