Recently, a game known as War Z has been released through steam, an online platform that delivers a variety of games straight to anyone’s computer. Though War Z has been a huge hit within the global gaming community, many consumers were outraged due false advertising implemented by Hammer point Interactive, the developers of War Z. Many features that the game promised such as a simple friends list seemed to be missing and certain game modes were still underdevelopment.

It was extremely sad to see a company take advantage of false advertising to simply gain profits. It is plain unethical and would bring forth consequences. In my personal opinion, I can guarantee that War Z would be regretting this very decision in making false claims. Why? Well, because their previous inconsiderate actions has caused them to lose one of their retailers, Steam. With their incomplete product being stripped off of Steam, Hammer point Interactive would lose a lot of potential sales. In addition to that, their supply chain has been weakened. One would have to wonder whether or not hammerpoint’s other retailers would do the same thing that Steam did. If this were to be true, then Hammerpoint’s distribution process would crumble.

In order for Hammerpoint to redeem itself after such an incident, It is recommended that they should seriously improve in their PR and address the public with an apology. They will need to ensure the features that promised were being implemented into the game. Finally, it is best for Hammerpoint to include compensation to their consumers for the mistakes they have made to reduce buyer’s remorse.