I’m always fascinated when I think about how Zara grew into becoming one of the largest fashion retailer companies without the need to implement above the line promotion. Anyone would have agreed that it is incredibly rare to find a Zara poster and or commercial ever. On top of that, you rarely see any logos on their products.  From personal experience, their customer service is mediocre, and there’s rarely any personal selling. Why is this?

Back in Hong Kong, every Zara store I encountered was packed with customers. It makes me wonder, were Zara products virtually advertising itself? Are people doing it simply because they know it is the only way to keep them updated on new or upcoming products? Could the affordable price be also the reason for this as well?

I for one am a rather frequent customer of Zara, not because of price, or because of its “fast fashion” ideology but because they don’t actually place a logo on their products. This makes it seem that Zara doesn’t really associate their products with a particular life-style (ie like a Nike check-mark). Instead, Zara allows their customers to create their own lifestyle through their products; the lifestyle of uniqueness.  Zara allows you to compile a number of cloths, and stylize it in your own particular liking. It is as if you are not associated with anything but yourself when you buy Zara products. I wonder if I am the only one who thinks this way but that is the exact reason why I remain loyal to Zara.