Should startups invest in high quality or faster development?
Sitting in the “Entrepreneur talk” session held at the Sauder Business School, I hear from the CEO and co-founder of Shoeme.ca, one of the Vancouver’s fastest growing e-commerce website, – “large chunk of your investment should be spent on marketing. Technology and product quality can always be concentrated later on.” This statement leaves me astray as it disrupts the fundamental ideology I had developed over the years as a software developer. As an engineer, my focus has been optimizing product quality. What my bachelors education and work experience taught…read more
