Samsung Electronics Co. the world’s largest smartphone maker，is heading for its roughest quarter in years amid rising competition from Apple Inc.
Samsung is fighting to retain its dominance after Apple introduced bigger-screen iPhones began selling its low-cost devices in more overseas markets. Samsung moved up the release date for its Galaxy Note 4 smartphone to the end of September, meaning device sales will aid third-quarter results. Apple’s iPhone 6 and 6 Plus have screens of 4.7 inches and 5.5 inches, respectively, compared with 4 inches for previous models, and are comparable to the size of Samsung’s devices. Apple said it sold a record number of the new models during their debut weekend last month.
Samsung will start global sales of its 5.6-inch Note Edge in the fourth quarter, the company has said. The Edge allows users to read messages, news and stock tickers from an angle by extending the display down the side of the phone.
While the introduction of new smartphones aimed at low- to mid-range markets may help retain market share, it will take the release in 2015 of Samsung’s next marquee device, such as a successor to Galaxy S5.
Recapturing growth would be helped by ensuring Samsung innovates with new technologies that are hard for rivals to imitate, such as the wraparound screen on the Note Edge and the bendable screens it has been working on. To reverse the current tide, the company should bring out the Galaxy S6 with flexible screens.”
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