As approaching the end of this term, I have learnt some basic and fundamental marketing knowledge throughout the lecture and assignments.  Especially with the marketing plan assignments, I understood how to utilize my marketing knowledge to practical issues as well as how to work with other fellows as a team. By dividing the assignments into small parts, each one in my team was able to contribute his/her understanding of marketing to analyze the chosen company. And, I  enjoyed the process of discussing and  sharing own thoughts with others.

The best and impressive part of this class is the assignment part#3, the marketing video. Since none of us had the knowledge of producing a film, we spent lots of time and effort on the accomplishment of the movie. By working with my team member closely, we got a chance to know each other better and deeper. We tried to overcome any hardship we encountered during the filming. This experience is more than just academic achievement. However, due to the limit time, we have to keep the movie within 7 mins. If there will be another opportunity for another marketing movie, I will put all ideas into our film.  I think this type of assignment helps me better to understand and apply the knowledge than simply memorizing definitions. It is wise to apply flexible marketing knowledge in different situation rather than memorizing the textbook!

Once again, after completing this marketing course, I feel that I learn way more than I expected at the beginning of class. Marketing is not about products and services, its also related to self-marketing, how to market myself in the society. Those knowledge will help me in my future career and life. Also, I found that I have strong interests on marketing strategies. I will keep learning marketing knowledge on my own after graduating.

Peng Zhang