This blog makes references to Tiana Mae Piva’s blog post “Pinterest: The Marketing Strategy of the Future” (https://blogs.ubc.ca/tianapiva/2013/10/04/pinterest-the-online-marketing-strategy-of-the-future/)

The most beautiful thing in my inbox: the weekly Pinterest “Pin’s you’ll love!” email. This email provides me with a custom tailored look into the world of photo-sharing based on the recent pins I have repinned, liked or searched up. It gives me “promoted pins” suggestions, as well as new boards to follow based on my historical interests.

Pinterest is a perfect example of a company that uses data collected from their users to help further enhance the user’s experience on their website and create unique marketing strategies. Pinterest uses a management information system (MIS) to gather user information. By adapting business technology management (BTM) , Pinterest uses the information collected and technology for important decision making. The effective use of information technology has helped Pinterest increase their ability to sense and respond.

As addressed in Tiana’s blog post,  Pinterest used this technology and introduced the concept of “Rich pins”, which allows business owners to grow their customer base by providing compelling images of their products, deals and promotions. Also, Pinterest allows these businesses to put additional information in their pins, including price of products and external links to their websites. By including this marketing strategy, customers are able to fully experience the beauty of photo-sharing and take it one step further: making purchases.

Pinterest has enhanced their value proposition through IT by getting the customers’ interest, keeping healthy customer relationships and growing their customer base. Pinterest is definitely keeping customers interested.

Source 1: https://blogs.ubc.ca/tianapiva/2013/10/04/pinterest-the-online-marketing-strategy-of-the-future/

Source 2: http://www.businessinsider.com/pinterest-is-fastest-growing-content-sharing-platform-2013-11