AT&T, 9/11 ad
by admin
Link to article: AT&T, it’s too soon for a 9/11- themed ad
In memory of 9/11, AT&T posted an ad on the 12th anniversary of the attack. Even though the purpose of the as was to pay respect to the ones affected by the tragedy, the ad shows a smartphone held against the New York skyline, taking a photo of the memorial at ground zero, where the twin towers used to stand.
Both twitter users and Facebook users immediately responded to the ad and called the inappropriate product placement “tacky,” “terrible,” and “gross” among other criticisms. AT&T took down the ad and apologized on twitter. People have expressed that it is still too soon for a 9/11-themed ad. This as shows a lack of corporate social responsibility, by comparison, may damage a firm’s reputation and make it less appealing to stakeholders. AT&T is such a big company and should know better.