In the past five years, Lululemon has tripled its annual revenue and expanded from 70 stores to 200 stores due to its popularity in North America. However, the colourful, stretchy and form-fitting pants tend to be inadvertently see-though and Lululemon has had to recall some of its products. Who to blame? This spring, 17 % […]
Spotify is an award-winning digital music service, already used and loved by millions of Europeans, that is expected to compete with ITunes, offering costumers free access to approximately 15 million songs. The biggest difference is, that by using Spotify, consumers are leasing the right to listen to music, while on iTunes, consumers own the right […]
As I read through my classmate’s blogs, I came across a blogpost Yssa Romero wrote about Coca-Cola’s new campaign, taken from this article. This really caught my eye, and I have to say I was surprised Coca-Cola, one of the world’s biggest companies, could run this kind of campaign. As a promotional strategy, Coca-Cola released […]
People love shopping everything from clothes to groceries at the lowest price possible. Chains like Walmart and H&M are some the most successful, but what is the real price of having such low-price chains? Allison Bullen talks about the ethical problem Walmart had where many Walmart employees in the States stepped forward saying they were being […]
According to this article people still like working for a man. A survey of 2,059 adults found that both men and women would prefer to work for a male boss. Though 41% of respondents said they had no preference, 35% said that, if given the choice, they would choose a male boss over a female boss. Twenty-three […]