In the rapid growing electronic industry today, there is a company, Sharp, that decides to take a different path and utilize its strength in technology on agricultural development. Sharp is a well-known company in television industries that launched an experiment at Dubai in July where berries are grown under control with high technology. Why is there a shift from the technology industry to the agricultural market? One of the most reasonable explanation is the points of difference of Sharp. The farming industry, strawberries in this case, is competitive in the way that different farmers share the same point of parity on the productions of quality agricultural goods such as strawberries from Japan. Nevertheless, Sharp’s point of difference is the factor that brings potentials to the company as it helps Sharp to stand out among all the competitors. For examples, despite the undesirable weather for growing berries, Sharp can overcome the barrier by technology control that not only ensures the quality of the products but also decreases the cost; therefore, Sharp is able to offer rare farm productions that are uncommon in deserted area while keeping the selling price comparative low to the export goods from foreign competition like Japan.