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Telecommunication Company Looks to a New Investment
Posted by: Peyman Gazor | December 3, 2010 | Leave a Comment
Telecommunication companies are discovering new strategies to gain market share by the day, and one that has been proven is the expansion of media. Upon breaking down the sources of its profits, Rogers has concluded very minimal profits in media. Currently, the media profits for Rogers are generated from Rogers Publishing Limited, which has more than 70 consumer and business publications, 51 radio stations, television broadcasting with OMNI, Citytv and the Sportsnet network, OLN, G4 Tech, and The Shopping Channel which is Canada’s home shopping service. Rogers also owns the entire Toronto Blue Jays franchise, a contributing factor in media profits.
Naturally, Rogers is looking to expand as the company believes there is room for some aggressive action. The telecommunication giant is considering of putting up an offer for the controlling shares of the Toronto Maple Leafs, and the Toronto Raptors franchises. This is believed to bring more profits as the teams are going to generate a greater media attention towards the company.
Just recently Rogers sponsored the 2010 Fifa World Cup and this adds to the company exposure in the media. We should all be prepared for some major changes in the telecommunication industry as company’s are discovering different “gold rushes” that can be beneficial in gaining market share.
Video curtesy of BNN: Rogers Eye Expanding Sports Empire
A link to the news article: