Oct 07 2012
Unconventional Marketing Strategy
I took a look at the article, “Toilet Paper Ads in a Bathroom Near You?” on CNBC, originally posted by David Brown. The advertising strategy referred to in the article is quite bold as David stated, which I think has great opportunity. Similar to television commercials, the success is due in part to the fact there’s nothing else to do, but listen. The Silverman brothers have come across a unique way of marketing. Toilet paper ads would give the washroom goer something to read, while advertising different brands and products, all while saving paper, on what would otherwise be blank sheets of TP. As addressed in David’s Blog, unconventional marketing techniques seem to fizzle out over time, but some ideas are just meant for success. I strongly support this strategy, as my analysis shows, it would save companies money and would allow for a great new way to advertise. Companies should jump on the opportunity of having their brand advertised in public restrooms, like restaurants, stadiums, and colleges because theres no avoiding the ads; it’s that simple, which makes it a smart, cheap and memorable way of advertising. Compared to a television commercial, the amount of money it would cost to advertise is substantially less and unlike TV or radio, the consumer can not just skip to another channel. People are subjected to advertisements almost everywhere, but the bathroom is an untapped market waiting to be exploited.
CNBC Article:
http://www.cnbc.com/id/49061996/Toilet_Paper_Ads_in_a_Bathroom_Near_You