Nov 18 2012
Microsoft Makes a Modern Move
After reading the article, “Microsoft makes its pitch for the mobile age,” I am glad to hear the company has finally decided to catch up with modern times. As a previous PC user, I always wondered what Microsoft was doing in respect to touch screen and portable devices. I watched Apple come out with more and more new products, while Microsoft stayed relatively quiet. Windows 8, the newest operating system, was released at the end of October and is projected to have much more success, than the previous Vista, and Windows 7 systems. This optimism is mostly due to the fact that Microsoft has finally incorporated new features like the touch screen, which has been extremely popular for companies like Apple. I am happy that Microsoft is getting back in the game; the forecast by 2016, is to establish a quarter of the tablet market and vast increase in the amount of smart phone operating systems. Microsoft feels their edge over competitors will come from the fact that their mobile devices will be capable of running the infamous Office suite (Word, Excel, Powerpoint), which is not available on the iPad. I think this is a significant point of difference, that will be highly valued by the business sector of the market. Their devices are also sold for slightly cheaper in most cases, which will also encourage customers to choose their products over competitors. Currently, Apple has a decent strong hold in this market, but should be getting worried. I wouldn’t be surprised if four years or so from now, Comm Tutorials are decorated with the colorful widows of Microsoft, instead of Mac’s apple dominating the the desktops.
Read the full article on the Economist