In Aenel’s blog post, From Kit-Kat to Lollipop, he touches on the shortcomings of the Android operating system, emphasizing on the confusion regarding updates and diverse versions of Android, while simultaneously setting Apple’s iOS as a comparative benchmark.

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Since early 2011, I have been an avid Android user. I have owned and used at least 4 different Android phones over a period of 2 years. Android’s feature set and main differentiation between other OS platform is its array of customization. First of all, Android is an open source OS. Essentially, this means that companies can freely use and modify Android and craft it into their “own” OS (source. Android). HTC, Samsung, Xiaomi, and LG all have manufactured and sold phones with their own tailored version of Android, adding new features or even giving the appearance of the OS a facelift.

In Aenel’s post, his main dissatisfaction with Android’s operating system is attributed to the overwhelming choices to choose from. However, I disagree with his remark and furthermore, I propose that customization is solely Android’s value proposition. It allows the users to tweak and play around with the operating system, something you can’t do as extensively with other OS’s. However, with its array of customization features, it can be a little overwhelming for a conservative phone user. Nevertheless, I also disagree with Aneel’s statement in regards to brand identity. Currently, Android utterly dominates the mobile operating system market. “With over “78% shares of all users globally” (Edwards, 2014), Android reaches to all the corners of the earth. I would argue that their brand is essentially universal.

Works Cited: http://www.businessinsider.com/iphone-v-android-market-share-2014-5

https://source.android.com/

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