Life Was Simpler When Apple and Blackberry Were Just Fruits
Oct 10th, 2010 by phoebe2
I remember a quote, which says “life was so much simpler when apple and blackberry were just fruits.”
This funny quote metaphorically describes the situation of the mobile phone market, which is mostly dominated by iPhone-Apple and Blackberry-RIM. Although Apple and RIM see each other as their rival, I perceive their competition in a different way. I think Apple and RIM have their specific target groups of consumers, and because of that, their marketing strategies are disparate from each other.
First look at the appearance of their cellular phones:
iPhone: Innovative Blackberry:Professional
On many of the iPhone commercials, Apple draws an emphasis on the different “apps” possessed by iPhones. The app categories vary from gaming such as “Angry Bird” to finance such as “CIBC Banking” to utilities such as weather forecast. On the contrary, RIM focuses on the relatively more ordinary feathers such as SMS, Emails and MP3 Player. In other words, iPhones are perceived more casually whereas Blackberry are used by professionals.
There is also another video clip, which depicts on rivalry between Apple and RIM. In this video, a “blackberry bullet” was shot at an apple and went all the way through the apple. The link to the video is below.
Blackberry takes a shot at Apple!
In response, Apple had another ad, Apple Hits Back!!, where the “blackberry bullet” was broken into pieces the moment it hits the apple.
Although, I am an iPhone user, I still consider a Blackberry as a choice after I get a job, because it DOES look so much more pro!