Hi Everyone, my name is Lucas Goh and I am an international student. I am originally from Singapore but I went to Shanghai for my middle school and Beijing for my high school. I also served in the Singapore Ministry of Defense (Military Service) in the Air Force division for 2 years before coming to UBC.

I enjoy Marketing because of it’s potential power in almost every field and industry. Having Co-Founded my own company before, I can’t express in words how important marketing is when it comes to selling your product/service to increase your customer base, revenue, profits and company growth.

I hope that I can learn the important tips and tricks to powerful and efficient marketing from this course as those skills will stay with me for a long time and aid me in my future endeavors.