Hello World indeed!! This is my first ever blog so please bear with me as I start to learn my way around the blogging world. This Blog will be about Marketing Comm 296 and basically anything I see around me that reminds me about marketing.
Our class started off with the question: what is Marketing about? There were murmurs of “manipulation of feelings” and titters of “Sell yourself!!”. Marketing is meant to introduce new products in ways that it manipulates the customer’s feelings and makes them want to buy it. Marketing is an organized process which creates strategies for companies to use, and many times the advertisements that come out at the end of the process become the subjects of an ethics discussion. Knowing all this, one wonders if there aren’t any words to describe it that aren’t so…….well so nasty. Manipulate??? YUCK!! These are the exact feelings that I left with after those first few classes. And then it came to me :D!!
Everyone knows about the Apple iPad right?? Of course you do. Apple launched a marketing campaign that started LONG before the product even came out. And it got people very hyped up. So much so that Apple sold One million iPads in just 28 days. People were buying them faster than they were being put on the shelves. Here is one little snippet of Apple’s promotional campaign at the Grammy awards (sorry for the bad quality) :
Even months before the product came out we saw it in the hands of many celebrities and on TVs everywhere. that kind of a campaign takes a lot of $$$ money $$$ which for a company as big and established as Apple Macintosh is not a big deal, but what about a smaller company. A smaller company with an equally good or even better product would have a hard time competing with Big-Time firms. Does that mean that they never have the chance to succeed?? just because they don’t have the funds to pay for a large celebrity filled campaign? How could a company like that ever compete against the bigger companies?……..oh wait. I know!!!! MARKETING. Marketing gives you the skills to make a product popular and put it in the hands of consumers even if you don’t have a lot of money to make the campaign. It doesn’t necessarily mean that you need to manipulate or trick your customers. It simply means that you know how to highlight the best parts of your product so that your customers are able to know how much value they will get. Marketing gives you the opportunity to pave the path to success and prosperity………maybe its not so bad after all ^.^
<3 Pranita
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