Every year hundreds of millions of viewers tune in to watch the Super Bowl- this presents an opportunity for companies to advertise their products to wide audiences. This year there are a lot of new companies advertising during the Super Bowl for the first time, like Acura, Lexus, and Century 21. For these companies it’s going to be really difficult to produce effective commercials, because they lack the experience the returning companies have.

Some companies resort to external marketing companies for advice and assistance in producing their commercial. These external companies complete the marketing research and create a suitable commercial. This includes Dannon (yogurt company), which is advertising for the first time during the Super Bowl to promote their new product.

The average price this year that NBC charged for every 30 second time slot was $3.5 million. This shows the supplier power NBC has because it is able to drive up prices and if companies don’t want to pay that much other companies are willing to take the offer.

The traditional view of Super Bowl commercials is that they are “epic”. Companies want to make commercials that meet the high expectations of consumers, with a wide variety of themes (usually comical), and hope that they will be remembered. Super Bowl commercials are so highly regarded that many people often search them up on sites like You Tube to watch them again.

In my opinion, the Super Bowl is one of the best opportunities to advertise for products and services- so many people watch them. Certain companies like Doritos allows their consumers to participate in their marketing plan. Doritos lets consumers make their own commercials and then chooses the best one- the winner gets a monetary prize and the commercial is aired. Their strategy seems to be working, an outside perspective shows how consumers really feel about the product. The Super Bowl 2012 Doritos ad that won is below!

Source:
http://www.nytimes.com/2012/01/19/business/media/for-super-bowl-xlvi-more-first-time-advertisers.html?_r=1&partner=rss&emc=rss

Hello Everyone!

My name is Preet Gill and I’m a second year student at the Sauder School of Business (like most, if not all, of you). I’m 19 years of age and graduated from Rick Hansen Secondary School, in Abbotsford. I live in Vancouver during the week, but go back home for the weekends to stay with my family.

A face to the name:

The subject of Marketing is of great interest to me; I love it! In my opinion, business is driven by Marketing, which is the reason why I’m taking this course. It is really important to learn the fundamentals of Marketing before I graduate with a BComm degree because I find that most jobs require a background of Marketing. I also find it very fun and interesting- it definitely encourages participation and interactions between students.

My experience with marketing has mostly been as a consumer. I am able to distinguish between brands and see the different tactics and strategies that companies use to attract consumers like me; slogans, sales, and now even through phone apps. As a student, I took COMM 101, which has a similar approach to this course, and has given me background knowledge of Marketing.

My favourite ad has definitely got to be the Old Spice commercial with “The Man Your Man Could Smell Like”. It’s hilarious, and actually began a new trend- Dairy Queen soon came out with a similar themed ad. The Old Spice commercial is below:

That’s what you call a catchy advertisement! It has over 38,000,000 views on YouTube.

Something personal about me is that I get extremely bad migraines. Some of you can relate to me, but my headaches get very bad that in some cases my prescription medication just doesn’t cut it and I’ve had to go to the hospital. This doesn’t define me as a person, but it’s one thing that has made me stronger.

Hopefully you’ve learned a little more about me now,

Cheers!

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