Nailed it!

“I’m not really a waitress.” Although just a witty phrase to some, this phrase signifies a brand of luxury nail care products as “I’m not really a waitress” rates as one of the top selling nail lacquers of all time. Raking in an unbelievable $300 million in sales annually, OPI Products Inc. is one of the most globally recognizable beauty care products and is ultimately a “world leader in professional nail care.” OPI has set itself apart from its competitors by distinguishing itself as a “chip resistant” product, with trendy up-to-date colors and creative names to match. Additionally, by holding a large percentage of the market share in their niche, OPI has consistently overtaken the market by storm leaving other emerging brands little hope for breaking through OPI’s walls of strong brand identity and unfaltering corporate values. As quoted by OPI headquarters, “neither OPI Nail Lacquers nor any other OPI product or service are subject to animal testing.” Hence, a strong dedication to professionalism and global responsibility in every sense of the word enables the company to reach consumers shifting towards a more globally conscious lifestyle. Additionally, other trends that OPI is able to maximize on are that of
targeting various ethnic groups and minorities. To illustrate, through collections such as “India” or “Mexico” OPI is able to broaden the horizon of customers it attracts to its products by demonstrating its knowledge and understanding of a variety of cultures through colors, symbols, ad campaigns, and promotional material. Recently in the works of a $900 million to $1 billion dollar acquisition by Coty Inc., a luxury and world renowned fragrance distributor, OPI has far surpassed its modest goals as a family owned company. Simply put, OPI has NAILED it!