Due to the recent 3-day-BBM-outage, RIM is expressing its apology by offering free Blackberry apps starting October 19. These apps, according to the company, cost more than $100 (£63).
As a Blackberry user, I am thrilled I can finally install games that I enjoy without spending a penny. However, it’s hard to believe that 12 free apps for customers will cost the company anything near $100. If one app costs about $5, then $5 x 12 apps = $60. This number is not even credible; most of the apps available for give-away are around $3, so it should cost even less.
This reflects back to a topic that came up during a lecture in Managerial Accounting during COMM 101. An employee was fired from Tim Hortons after giving out a Timbit on the house. The company, or rather the PR, concluded that one Timbit costs 16 cents. While 16 cents isn’t a lot, a small ball made of sugar, milk, egg, and fat shouldn’t cost that much. How did they come up with that number? We would never know.
RIM did not expose how they came up with $100. Since the company is only paying back their customers with something they believe has a “high value,” should Blackberry users just let bygones be bygones and enjoy the free apps available?
3 replies on “Berry Goes Black for 3 Days”
This post really interested me! I also did a blog post about the Berry blackout, but I did not know that they did an apology in a form of offering Berry apps temporarily free!
Hi Priscilla!
I also did a blog post on your entry as well!
[…] Wito outlines a very interesting point in her post in her blog entry “BlackBerry Goes Black for 3 Days”. She questions the creditability of companies when they […]