Management accounting scrutinizes the internal specifications of activities and controls different departments within the business. An exemplar  in the recent past of management that has been executed  is that of Tim Leiweke, the new Chief Executive Officer of Maple Leaf Sports and Entertainment Ltd (MLSE). MLSE controls among others, the wildly popular leafs, Raptors, Toronto FC and Air Canada Centre; it was named the Canada’s ten most admired corporate cultures in 2012.

The president, Mr. Leiweke opted to sponsor a Canadian retailer (Canadian Tire Corp. Ltd.) over a foreign-owned retailer. Mr. Tim Leiweke who has had 30 years of sports and entertainment experience had concrete reasons for choosing the Canadian Tire. First, Canadian Tire has unique asset of Canada and its culture as Mr. Leiweke confirms: These great cultures create a competitive advantage generates outstanding results all times. Secondly, for the Canadian Tire, the tie-in with hockey and other sports works well as the retailer wraps itself in the Canadian flag unlike the Target and other foreign players in the competitive marketplace.

In 10-years’ time, Canadian Tire will put its own and Sport Chek logos on center ice and in other locations, which will make it differentiate itself from newcomers like Target. From my view, MLSE has a visionary leader who through wise decisions will create a better future for MLSE Ltd. Which business wouldn’t be successful with a proper management?

The Globe and Mail Inc. Published Sep, 2013 by Phillip Crawley <http://www.theglobeandmail.com/report-on-business/industry-news/marketing/canadian-tire-takes-over-as-mlse-sports-team-sponsor/article14207122/

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