Groceries: With a CLICK

The personal shopping program called Click & Collect is now available across 7 Superstore B.C Locations. First started in Toronto about a year ago, this program allows shoppers to “Click” what they would like to purchase; meats, fruits, cereal…anything! Then set up a time for pick up. How convenient! Customers even have the option to bring their own re-usable bags.

Screen Shot 2015-11-14 at 9.52.23 PMThough there is a small catch, this service costs $3-5 depending on the traffic during the time the customer requests for pick-up. I think that this service is going to be quite a success due to the following value propositions:

  1. SAVING TIME: Families or people that work long days can easily do their groceries on their phones, computers, etc and even on their way to work! Then easily go pick up their pre-bagged and paid groceries.
  2. PLANNING: With the holidays rolling in full force, customers can easily skip the busy lines and order everything they need for the perfect holiday get together.

Though beneficial for the customer, an issue that I see with this program for the company is that they’re pretty much helping people eliminate their impulse buys. Which means they’re pretty much cutting out a section of their revenues. According to this article, impulse shopping decreases by 13% on a planned trip while increases by 44% if the customer is travelling by car. As well, during 40% of store visits, shoppers make the an average of 3 unplanned purchases.

I don’t know about you, but I always tend to reach for another chocolate bar and shade of red lipstick when it’s RIGHT THERE in front of me.

 

 

sources:

http://www.vancitybuzz.com/2015/11/superstore-online-ordering-vancouver/

https://shop.superstore.ca/

http://betabait.com/the-impulse-shopping-fact-sheet/

Two, Four, Six, Eight, Who do we appreciate? RE: SHOULD CANADIAN COMPANIES ENFORCE THIS?

This week, we were joined by two other lovely professors (though not as lovely as Paul and Jeff of course), that discussed an almost too-utopic-and-too-happy-to-be-real company called Zappos. We discussed different types of organizational cultures, and how one might work for a certain company but might not necessarily be successful for another. My classmate Judy Sin, discussed in her blog post how she believes that the government should decrease the working hours from 8 hours to something even less. Though that may be a good idea at first glance, there certainly are many repercussions to this move.

changeable moods

Let’s say that our government reduces our maximum hours per day of work down to 5-6 hours, for all companies across Canada. This is going to increase variable costs for many companies, and some smaller companies just won’t be able to handle it.

Many small companies employ a certain number employees and assign shifts in terms of days versus hours. Let’s say the store is opened exactly 8 hours everyday. These companies will then have to pay 2-3 hours of overtime or hire another employee and perhaps shortening shifts available for employees just to cut back on costs.

Overall, this will create unnecessary variable costs. I do agree with Judy that the mental health of employees greatly affect the productivity and efficiency of companies as a whole, but it all depends on the type company in the end.

Just like Zappos, companies that want to change their hours and build a unique company vibe can! However, I believe that it’s up to the company to decide how they want to shape their organizational culture, not the government.

sources:

http://static.squarespace.com/static/50a18ffce4b081ffff7c1bb8/50a52d87e4b0d3e710fbbf48/50a52d8be4b0d3e710fbbfc1/1280825841000/?format=original

https://blogs.ubc.ca/judysin/