Wow. It’s hard to believe that the term is almost over! I feel like it was just yesterday I walked into Marketing class to see Tamar’s warm smile welcoming us in the doors! Through the last couple months, I have learned a great deal about the fascinating world of marketing, but what could be even more important is what I learned about myself.

Being more of an independent worker, having the opportunity to work in a group to complete various assignments has helped me become more of a team player. I have been able to voice my opinion while still taking input from the rest of group, resulting in great ideas and efficient work. Because our team shared our strengths and weaknesses upon our first meeting, we were quickly able to delegate tasks to each person, making our future projects a great deal more productive.

Personally, the biggest lesson I have learned from marketing is the importance of the target market. One can create an extremely unique and creative marketing campaign, but if it is targeted at the wrong population, the whole project is useless. And more than just that, once a target market has been selected, one needs to figure out how to get that product to them, which may be more complex than it seems.

If I were to do these assignments again, the only thing I would alter is selecting a company that it closer to home for me. Although Lululemon is a very interesting business that has been creating somewhat of a cult (if you will), I would have been a bigger asset to my team if it were a clothing company that I wear regularly.

All in all, ‘Introduction to Marketing’ has shown me the value of efficient team work and that there is a great deal more to marketing than just advertising!