Month: November 2010

https://www.youtube.com/watch?v=Xvbuwfawqcc&feature=related

This is a very clever ad. Because of the way it uses size. Yao ming a very famous basketball player and mini me a famous actor. By taking famous icons, it ads a good sense of humour to the advertisement. This humour leaves an impact on the viewer.

http://scienceblogs.com/cognitivedaily/2009/01/are_funny_ads_worth_the_money.php

this is a great blog which discusses the idea about humour in a blog. It mentions a good point, that, if humour isnt expected, the viewer will remember the add. But sometimes, despite humour expected, one might still remember, just the chances are lower.

i think this is an interesting concept which a lot of advertisers would keep in mind. Depending on the type of product, I think humour in an advertisement is very important to capture attention!

An interesting ad I found was the collaboration between McDonalds and the NBA. Now a days, people have become very health conscious and don’t like the idea of eating unhealthy food items. Especially food like McDonalds. A lot of children watch NBA and they become fans of particular players rather than teams.

This ad for Mcdonalds was done by Lebron James and Dwight Howard. They both are one of the most recognized faces in the NBA. Mcdonalds was clever to recruit Lebron James since he has one of the largest fan following. The theory is quite simple. Mcdonalds is hoping that a viewer will think that if an all star athlete can eat food like a Big Mac and Fries, and stay so fit and be able to do all those dunks in the ad, then why can’t they eat Mcdonalds AND remain fit.