Posted in COMM 486F on Feb 25th, 2012 No Comments »
Golden Globe nominated actress, Jessica Alba, together with Christopher Gavigan recently co-founded a company catered to baby’s needs called, the Honest Company. The Honest Company offers a monthly subscription service at Honest.com, with an initial product line of diapers, wipes, bath/skin care, and household cleaning products made from non-toxic ingredients and packaged in attractive, modern […]
Posted in COMM 486F on Feb 16th, 2012 2 Comments »
Universal Pictures will be releasing a new movie, Dr. Seuss’ The Lorax, in March 2012. Initially, I thought this was another typical heartwarming and family oriented type of movie, but based on this article I read, the movie holds an even more significant and underlying meaning. On Earth Day 2008, Conservation International, Dr. Seuss Enterprises […]
Posted in COMM 486F on Feb 10th, 2012 No Comments »
Last class, we talked about how consumers identify their needs and determine what level of needs they have satisfied through the Maslow’s Hierarchy of Needs. I’ve used and studied this framework for a number of times already, but it’s only this term that I have looked at it in a different way, which is having […]