Super Mom to the Rescue!
Feb 25th, 2012 by raissac
Golden Globe nominated actress, Jessica Alba, together with Christopher Gavigan recently co-founded a company catered to baby’s needs called, the Honest Company. The Honest Company offers a monthly subscription service at Honest.com, with an initial product line of diapers, wipes, bath/skin care, and household cleaning products made from non-toxic ingredients and packaged in attractive, modern designs. The products are placed into personalized bundles that are automatically shipped every month. Diapers are priced at less than $20 a week, and a monthly supply of the body care and home cleaning products is roughly $9 a week.
In the past few years, it has been quite common for celebrities, who are seen as aspirational models, to partner up with charity organizations or support any causes happening in our world today. However, what struck me the most with what Jessica Alba is doing with the Honest Company is that she seems extremely passionate about this cause. Given that she is the mother of two daughters, she easily relates to the cause of providing a clean and safe environment for her children to live and grow up in. This may sound like a simple initiative, but I believe that small steps go a long way.
I’ve also read through the company’s principles, social efforts, and health & sustainability standards. So far, I am impressed and I can tell that they are a “real” company dedicated to providing eco-friendly products to babies and earning profit comes second on their list of priorities. They also live up to their company name by making sure that there is transparency of information between the company and their customers. Not seeing that living for this cause is enough, the Honest Company plays an active part in being socially responsible to our community. This year, they partnered with Baby2Baby, a non-profit organization, who supplies families in need of baby essentials. As this company continues to grow, they further plan to partner with more non-profit organizations in terms of donating some of the profit they have earned.
Lastly, the Honest company is very dedicated in living up to being a sustainable and eco-friendly company. They have a clear vision on how they want to achieve sustainability in their company and they also set a list of goals that they want to achieve throughout their business life. Most of their business practices are sustainable, even with their packaging and day-to-day operations. For example, they only source natural, organic, sustainably harvested, renewable, pure raw materials for their products. This company acts as stewards of our environment and strongly believes in creating amazing products that are non-toxic and healthy as possible. It may be a challenge, but they strongly believe that they can. I highly suggest you read through their Health and Sustainability Standards as you will be amazed at what they do.
For more information, here are the two co-founders, Jessica and Christopher, telling you what this company is all about. 