Posted in COMM 486F on Mar 29th, 2012 No Comments »
I chose “Turning Over A New Leaf” as both my blog and blog post title simply because after taking this course, I expect to be able to have at least changed a part of me. And to be honest, it did. I have always been on the “green” side of things, but I think this […]
Posted in COMM 486F on Mar 25th, 2012 3 Comments »
I’ve been working for McDonald’s as a part time employee for almost two years and as much as I enjoy working in a fast-paced environment, it bothers me that McDonald’s day to day operations are not close to sustainable at all. I constantly see food wasted and any supplies we used to serve our customers […]
Posted in COMM 486F on Mar 24th, 2012 No Comments »
During our last class, we had a guest speaker named, Tamara Brooks from October 17 Media. She mentioned in one of her slides about another group buying website called ethicalDeal. Based on its name, you can tell that it’s quite different from the other group buying websites like Groupon and Living Social. They have addressed […]
Posted in COMM 486F on Mar 21st, 2012 No Comments »
I recently saw a FedEx commercial that talks briefly about the different ways FedEx is currently doing in order to work towards sustainability. This short commercial shows a random company boss who is well-inspired by FedEx’s sustainable ways that it plans to adapt these ways into their daily business operations as well. As mentioned in […]
Posted in COMM 486F on Mar 10th, 2012 No Comments »
These days, third party eco-labels can be often seen in various products. According to our textbook, there are currently around 300 eco-labels. The question is, what do these eco-labels really mean? Can we really trust them and are they assuring enough to make us feel that the product is safe and eco-friendly? A man named […]
Posted in COMM 486F on Feb 25th, 2012 No Comments »
Golden Globe nominated actress, Jessica Alba, together with Christopher Gavigan recently co-founded a company catered to baby’s needs called, the Honest Company. The Honest Company offers a monthly subscription service at Honest.com, with an initial product line of diapers, wipes, bath/skin care, and household cleaning products made from non-toxic ingredients and packaged in attractive, modern […]
Posted in COMM 486F on Feb 16th, 2012 2 Comments »
Universal Pictures will be releasing a new movie, Dr. Seuss’ The Lorax, in March 2012. Initially, I thought this was another typical heartwarming and family oriented type of movie, but based on this article I read, the movie holds an even more significant and underlying meaning. On Earth Day 2008, Conservation International, Dr. Seuss Enterprises […]
Posted in COMM 486F on Feb 10th, 2012 No Comments »
Last class, we talked about how consumers identify their needs and determine what level of needs they have satisfied through the Maslow’s Hierarchy of Needs. I’ve used and studied this framework for a number of times already, but it’s only this term that I have looked at it in a different way, which is having […]
Posted in COMM 486F on Jan 27th, 2012 1 Comment »
During our class on Wednesday, we talked about how upcycling is more efficient and productive for our environment as it turns waste products into something more useful. In short, the product’s usage is not being degraded and it can be used for other purposes. I looked into companies that were actually doing this practice and […]
Posted in COMM 486F on Jan 20th, 2012 No Comments »
Last year, Nike was one of the companies that joined the Sustainable Apparel Coalition. This coalition aims to reduce the environmental and social impacts of apparel and footwear products sold around the world by establishing an industry-wide index for measuring and evaluating apparel and footwear product sustainability. Just like the companies in this coalition, Nike […]