Month: November 2010
It seams that Steve Job’s idea of moving forward with technology is making products bigger, as we have seen with the iPad.
So what does Apple future product look like? hit the read link below.
Since Steve Jobs has taken over as a CEO, every few years Apple launches a new products with minor
alterations to its past products and backs it up with outstanding marketing campaign and even before its
launched it becomes our top most priority of the things we want over the next three months.
Apple launched its Ipods for the music lovers in 2001 and six years later followed it up by launching the
Ipod’s sleeker clone- the Apple I touch with the same basic features as the Ipod. With an added phone feature
the ITouch was modified into a IPhone as Apple launched one of its most successful products in 2008. In
2010, Steve Jobs launched the IPad which pretty much looks like an ITouch on Steroids. In the future apple
plans to do what they does best- remodelling its past products with a few added features and get away with it
by great marketing.
Apple products are very exclusive and they maintain this by having very few distributors. The unconventional
communication media and advertisements all add to the intrigue of the customer and the exclusivity of the products.
As far as past trend looks it would not be unreasonable to say that such strategies will probably help Apple pull off further successful future launches once again in the form of iBoard and iMat in 2012 and 2014 respectively.
Categories
The Power of music
This blog post probably doesnot relate to marketing but I couldnot resist my temptation
of writing about the amazing power of music which is bigger than cultural or racial differences.
Last week I went to this amazing Red Bull MegaHurtz 2010 concert and I think it was one of the
most defining nights of my life.
About 600 people with different personalities and very different cultures attended the concert and as
soon as the first bass note kicked in it was as if every single person in the concert hall transformed into
a one single positive energy cherishing every moment of the concert. I think that is the major theme of marketing
as well where marketers try to unify the views of the target market . With music it just cant get wrong