The other day I was thinking about marketing applications in non-business scenarios and I realized that I have been marketing myself in social
gatherings subconsciously even before I took the marketing class.
Think about a bar we go to on weekends. Even before we go out we make sure that we wear the perfect clothes and
look the best we can. This correspond to the product mix in marketing terms where marketers strive to produce the
best product within their abilities for their target market. As we go to to the bar we usually go the crowded areas where
there are people drinking or dancing on the dance floor . If we are attracted to someone we go near them and start talking to
to them. As a marketer we always want to be at the right place at the right time or there is no value of being in the bar.
As soon as we are at the right place at the right time we promote ourselves to our best abilities and try to make an impression in
the market( bar). After we have a decent combination of the 3Ps , we start making an impression on the market(bar) and people takes
interest in us. I may connect really well with the pretty girl on the other side of the bar or have a very interesting conversation with a stranger
and as a marketer this is my fourth P from which I derive my revenue.
So next time you go out get your Ps straight alongside your friends and liqor.