COMM 296: A Reflection

What did you learn about yourself, teams, and marketing?

  • I learned that I am a tad over-controlling. I like to take on a lot of responsibility because I like things done my way.
  • In response to this, I learned that my teammates are a lot more capable than I think they are. Once we delegated tasks, all my teammates (well, most of them) not only completed their work but also did a really good job. It taught me not to be so controlling and have a lot more faith in my teammates.
  • At the start of the project I was one of those people that, if you said you did marketing, I would assume you were an advertiser. However, throughout the course of the project and class, I learned that marketing is a science, and a very complex one at that. It involves research, analysis and strategising.

What skills did you enhance or develop?

  • I developed both individual as well as team skills. My writing skills were strengthened through being the primary writer of Assignments 2 and 3. My team decided to deviate from the typical divide and conquer approach. We met at as much as we could and brainstormed ideas together for all assignments. This helped strengthen my collaboration skills.

What would you do differently next time?

  • I know this is a really typical response, but I would not procrastinate as much, especially for Assignment 3. We ended up having a real dilemma a couple of days before the assignment was due.

What are your top takeaways?

  • Marketing is all around us. It affects us on a daily basis.
  • Don’t try and control everything! Trust your teammates to do their job and do it well.

As a little conclusion, I just wanted to say a HUGE thank you to Professor Milne for making Intro To Marketing so enjoyable and educational. This was honestly the only class I’ve ever had where my interest in the subject matter was piqued and fostered. I am genuinely considering choosing Marketing as an option now and want to thank Tamar for exposing me to such an exciting field. And I quite like this blogging thing too…

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