In May, Yahoo announced that it was buying the blogging site tumblr. This lead to a huge amount of responses on the site, mainly expressing concerns over what changes Yahoo would make on the site, as most users saw the buy as more of a threat than a good change. As this change occurred, I began wondering about the reasons behind the sale, especially after the topics covered this past week in my economics class, where my professor kept stressing the image that economists focus on happiness, whereas finance specialists focus on money. This made me wonder if David Karp is turning tumblr into an “Economist” rather than a “Finance Specialist”, as he sold his site for $1.1bn, and was kept on as the CEO? Will tumblr change into a more-for-profit site, or will David Karp attempt to use his power as CEO to keep tumblr as a safe, happy space for its users?