We all like having more things, but we don’t want all of our stuff to take up so much space and weight. No wonder everyone buys Macbook Air’s instead of desktops, and have apps for calculators and flashlights on our smartphones. But is there a limit to who much can still be downsized?

A newly launched company, Coin, plans to launch a card which can hold eight cards, and can control the card from an app on one’s smartphone. Although one can see the point: I know I always misplace or forget to always have whatever vast amount of cards I posses with me, their marketing strategy is to advertise another way of losing weight from one’s bag. When I noticed thing, I was baffled as to why that would be the strategy, why not market the fact that by fitting eight cards into one; your life could be a lot simpler as with Coin, if you have eight cards, on you, it means you actually have 64, and you wouldn’t have to carry all those cards around.